The Daville Baillie Gallery
Daville Baillie Gallery
An extraordinary contemporary art experience by FRINGE, South Africa’s undisputed King of Pop
1 MARCH TO 2 APRIL 2020
We are pleased to announce that FRINGE’s new exhibition NO SERIOUSLY will happen in his resident gallery space in Johannesburg, the Daville Baillie Gallery in March.
South Africa is fortunate to have an artist of the ilk of FRINGE, a sly and exuberant commentator on the times in which we live.
The paintings, sculptures and prints created by FRINGE take as their beginning point the ubiquitous popular culture of a now-globalised world. The title of the show provides a clue as to the artist’s present outlook: an exploration of the tension between high art and commercial popularity.
FRINGE has a totally unique and fresh approach to comic characters and situations that people of all backgrounds, and cultures, can relate to. Mickey Mouse, Superman and Popeye are household names almost everywhere on earth. As brands they are valued in billions, and that is fair game for FRINGE.
His new works extend his major preoccupations: fame and fortune, and conspicuous consumption. Generally, the art of FRINGE takes into account the universal pop culture of aspiration and envy and turns it on its head. The clash of icons and symbols causes a resounding visual explosion that tickles the senses and leaves one reeling with delight.
NO SERIOUSLY will further the artist’s individualistic approach to exhibition, at Johannesburg’s acclaimed Victoria Yards art development. It will present a multi-layered, sensory experience intended to provoke and amuse.
The artworks of FRINGE have undergone a remarkable journey given that the artist is anonymous. The present collection bears testimony to his phenomenal rise as an enigmatic figure on the South African art landscape.